Every project deserves its own website

The terms of the job, before any pixel is drawn.

1. 01
   One fixed list of works

   This sheet is the scope. Everything on it is included, except the items marked Landmark and the add-ons. Nothing is hidden in a later invoice.

2. 02
   Everything in your name

   Your domain, your code, your content, from day one. If you ever leave us, you take all of it.

3. 03
   A dated plan

   Up to four weeks for Launch, five to six weeks for Landmark, counted from when we have your content. You get the dates at kick-off, not a vague "soon".

4. 04
   Renders, tours and films from our own studio

   Hero views, interiors, aerials, 360 tours and walkthrough films, made in-house and sized for the web.

   Priced at studio rates. Already have renders, a 360 tour, a film or a logo from another studio? We use those too, and build them in.

Made for your brand and your buyer's phone. Not a template.

1. 05
   Phone first

   Designed on a phone screen first, because that is where most buyers will see it, then widened for laptops.

2. 06
   You see it on your phone before we build

   The home page and one project page, as a working preview on your own phone. Two rounds of changes.

3. 07
   Project page blocks

   Hero render, facts, floor plans, 360 tour, location, construction updates, RERA details, enquiry. Each one designed once and reused.

4. 08
   Readable by everyone

   Text sizes and colour contrast are checked at design stage, so the site is easy to read for every age.

Mobile first, fast on a slow network.

1. 09
   Hand-coded, no page builder

   No WordPress plugins to patch, no heavy builder slowing the page. Clean code that stays fast for years.

2. 10
   Pictures that load in a blink

   Every image is made in several sizes, so a phone never downloads a desktop image.

3. 11
   Speed targets, Google's own

   We build to the marks Google calls "good" and we show you the score before launch.

4. 12
   360 tours and films on the page

   The tour and the film play on your site, not behind a link to somewhere else.

5. 13
   Your own dashboard

   Prices, availability, photos and construction updates are changed by your team in a simple dashboard, and go live in about two minutes.

   Every section of the site is a module you can switch on or off from the same dashboard, so the site grows with the project.

So Google finds the site, trusts it and shows it properly.

1. 14
   A hand-written title and description for every page

   What Google shows in results is written by a person, not generated.

2. 15
   Google is told where everything is

   A map of the site is sent to Google, and every page says which address is the real one.

3. 16
   Structured data

   Hidden labels that tell Google exactly what each page is: a studio, a project, a question and its answer.

4. 17
   Share cards that look right on WhatsApp

   When a link is forwarded, it shows the right picture and title, not a blank box.

5. 18
   Built to come first for your project name

   Your title, address and Google profile all match.

6. 19
   Local search

   Your Google Business Profile is set up or cleaned, and it matches the site word for word.

7. 20
   Real keyword numbers

   We check what people actually search before naming a page. No guessing.

8. 21
   Pictures that show up in image search

   Every image gets a proper name and a one-line description a search engine can read.

9. 22
   Search Console under your account

   You own the account that shows how Google sees your site. We check it at launch.

So ChatGPT, Gemini and Perplexity read the site and name you in their answers.

1. 23
   Answer-first pages

   The first paragraph under every heading answers the buyer's question in two or three sentences. AI tools quote that paragraph.

2. 24
   Questions and answers on every key page

   A short FAQ on each important page, written from real buyer questions.

3. 25
   The same facts everywhereLandmark

   Project name, address, possession date and phone number match on the site, the profile and every listing. AI tools trust what agrees.

4. 26
   AI crawlers let in and checked

   The site does not block the AI tools by mistake. We test it, because hosting settings often block them without telling anyone.

5. 27
   A summary file for AI tools

   A plain-text page that tells an AI what the site is about in a few lines.

6. 28
   Named people

   Your principal's name, photo and a short bio on the site. AI tools rate content from a named person higher than from a faceless company.

7. 29
   Bing, too

   Some AI assistants read from Bing rather than Google, so we register the site there as well.

So you know what worked, by source, without reading a dashboard manual.

1. 30
   Google Analytics 4 under your own account

   Created while signed in as you, so you own it. We are added as a helper, not the owner. Moving an analytics account later is painful, so we get this right first.

2. 31
   The five things that count

   Enquiry sent, WhatsApp tapped, call tapped, site visit booked, brochure downloaded. Each one is counted.

3. 32
   Ready for Google Ads

   If you run Google Ads now or later, the enquiries count as conversions from the first day.

4. 33
   Ready for Instagram ads

   Enquiries from Instagram and Facebook ads are counted too, so you can compare sources honestly.

5. 34
   Cookie consent done properly

   Nothing tracks a visitor until they say yes. A small banner with equal Accept and Reject buttons, not a trick.

6. 35
   Clean numbers

   Your own team's visits and test enquiries are kept out, so the numbers show real buyers only.

7. 36
   Every source gets its own link

   The hoarding QR code, the brochure, the Instagram bio and each broker get a different link, so you know which one brought the enquiry.

   Launch gets links for the hoarding, the brochure and Instagram. A link for each broker is Landmark.

Every enquiry lands where your sales team already works.

1. 37
   Enquiry form to your email and WhatsApp

   A short form. The enquiry reaches your inbox and your WhatsApp, with the project and page it came from.

   Connection to your CRM, such as Zoho or LeadSquared, is an add-on.

2. 38
   WhatsApp with the message pre-filled

   One tap opens WhatsApp with "Hi, I am interested in The Ridge, villa 2" already typed.

3. 39
   Site visit booking

   A buyer picks a slot and both of you get a calendar invite. No phone tag.

4. 40
   A brochure download that earns an email

   The brochure is sent to the buyer's email, so every download becomes a real contact.

5. 41
   Spam stopped quietly

   Bots are blocked without making real buyers solve picture puzzles.

Boring on purpose. The things that fail only when nobody did them.

1. 42
   Domain and DNS in your name

   You own the address. We document every setting so nothing depends on us.

2. 43
   Fast hosting with a CDN

   The site is served from servers close to your buyers, so it opens fast in Mumbai and in Dubai.

3. 44
   The padlock, always

   Secure connection on every page, renewed automatically. One address, not four versions of it.

4. 45
   Nothing to hack

   No database to break into, and the dashboard has its own protected sign-in. The forms are rate-limited.

5. 46
   Backups and a watchman

   Daily backups, and a monitor that tells us within minutes if the site goes down.

6. 47
   Privacy and terms, in plain words

   A page that says what the site collects, which tools see it and how to change your mind.

7. 48
   RERA details, placed the way the rules ask

   Registration number, QR code and the MahaRERA link, top right, in a font no smaller than your contact details.

8. 49
   Email that lands in the inbox

   Business email on your own domain, set up so your mail is not marked as spam.

What we check before we press go, and before every change after that.

1. 50
   Tested on real phones

   On an iPhone and an Android, on a slow connection, not just on our laptops.

2. 51
   Automated checks before every release

   A robot checks every page for the things people forget: titles, share cards, forms, broken links. Our own site runs 233 such checks.

3. 52
   Accessibility pass

   The site works with a keyboard alone and with a screen reader.

4. 53
   A speed report with a date

   You get the Google speed score for mobile and desktop on launch day, saved with the date.

5. 54
   Every link clicked by a person

   Every link, phone number, file and form is clicked once by a human before launch.

6. 55
   Share cards and labels checked

   We forward a link to ourselves on WhatsApp and LinkedIn to see what a buyer will see.

The site is yours. Keeping it sharp is ours, if you want it.

1. 56
   Thirty minutes of training

   A recorded screen session showing your team how to use the dashboard, add an update and read the numbers.

2. 57
   The runbook

   One page that says where everything lives, who owns which login, how to add a project and who to call.

3. 58
   All accounts handed over

   Domain, hosting, analytics, Search Console, Business Profile, code. All of it under your logins, with us as a helper only.

4. 59
   Maintenance

   Every month: updates, a speed check, a backup check and small edits.

   Included in the first year. From the second year it is one maintenance charge per month.

5. 60
   A quarterly reviewLandmark

   Thirty minutes every three months on the numbers and what to do next.

On top of the website, for clients who want more. Priced separately.

1. A1
   CRM connection

   Every enquiry goes straight into your CRM, such as Zoho or LeadSquared, with the project and source attached.

2. A2
   NRI-ready pack

   Pages and ads for the countries your NRI buyers live in, call slots in their time zone, and plain answers on buying from abroad.

3. A3
   Website assistant

   Answers buyer questions on your site from your project facts only, never a guess, and hands over to WhatsApp.

4. A4
   Local market research

   Before you launch: the competing projects within 5 km of your site, with their prices, sizes, amenities and offers, and the gap you can fill. After launch: new RERA-registered projects near you, listed each month. Built from publicly available information, such as MahaRERA, property portals and developer websites, so it is a careful guide, not a complete count.

5. A5
   Market watch

   A monthly note on what builders and developers in your city are launching and offering buyers.

6. A6
   Cost watch

   A monthly one-page view of steel, cement and other material price trends from published indices. A guide, not a quote.